Content Strategy Assessment
A comprehensive analysis of your existing presence across LinkedIn and Twitter. We examine your current content, audience engagement patterns, and competitive positioning.
You'll receive a detailed report outlining strengths, gaps, and opportunities. We identify topics you're well-positioned to address and areas where your voice could differentiate you from peers.
- Audit of last 90 days of content
- Competitive landscape analysis
- Audience engagement breakdown
- Strategic recommendations report
Executive Voice Development
A personalized program to help you find and refine your authentic communication style. We work with you to establish boundaries, identify core themes, and develop a sustainable posting rhythm.
This isn't about creating a persona. It's about clarifying what you already believe and how to express it effectively.
- Four 90-minute strategy sessions
- Theme and messaging framework
- Content guidelines and boundaries
- Platform-specific best practices
Ongoing Strategic Guidance
Monthly consulting for executives who want continuous support. We review your planned content, provide feedback on tone and positioning, and help you navigate emerging situations.
Think of this as having a strategic advisor in your corner—someone who understands your goals and can offer perspective before you publish.
- Two consulting sessions per month
- Content review and feedback
- Crisis communication guidance
- Industry trend briefings
Crisis Communication Prep
Preparation for high-stakes moments: product failures, leadership changes, public criticism, industry controversies. We help you develop response frameworks before you need them.
When pressure hits, having pre-established guidelines makes the difference between reactive scrambling and measured response.
- Scenario planning workshop
- Response framework templates
- Stakeholder communication matrix
- 24-hour advisory access during crisis
Platform-Specific Optimization
Focused consulting for either LinkedIn or Twitter, depending on where you want to strengthen your presence. Each platform has distinct norms, algorithms, and audience expectations.
We dive deep into one platform to maximize your impact there, rather than spreading effort across both.
- Platform algorithm analysis
- Content format optimization
- Engagement strategy development
- Performance tracking setup
Leadership Team Alignment
When multiple executives at your organization want to build their social presence, coordination matters. We help align messaging, avoid redundancy, and create a cohesive leadership voice.
This service ensures your C-suite presents a unified perspective without sounding scripted or identical.
- Team messaging workshop
- Individual voice differentiation
- Shared content guidelines
- Cross-posting coordination system